There was a time not too long ago when you had to actually call a person to see how they’re doing. If you wanted to know one’s political views, you had to personally engage them in what most likely turned into a heated debate. If you came across any selfies, it was most likely while you were flipping through a recently developed roll of film or someone else’s photo album. That time is long passed. Everything is shared now via social media. Heated political debates are now results of frequent status updates or tweets. We get to see what a person looks like every day if they wish to show us with incessant selfies. You can tell the entire world that you’re feeling frustrated with just the click of a button. These are some of the more common effects of social media, and these are probably the reasons why your boss does not want to have a social media presence. At its inception, social media was regarded by most professionals as a fad that would quickly fade. Today, more and more are realizing that social media is here to stay, and the truth is that your business needs to have a presence on social media.
Perhaps your boss is still in the mindset that social media does not belong in the workplace, or that the company is succeeding just fine without it. Whatever the reason, there are ways to show your boss how social media can help him or her and the business reach new heights. No business should be satisfied with its current state; the goal should always be to be better and do more. Social media is one of the best ways to do just that.
Expanding Your Brand
Even if your brand is already established and well-recognized, the truth is that you can reach a whole new audience online. There are nearly 1 billion Facebook users today. It’s hard to imagine that your brand will not reach a substantial amount of new people just on Facebook alone. Pinterest is one of the more popular social media sites, and the average order based off Pinterest is around $80. The potential for increased revenue is great. There are also numerous studies available that show how social media sites like Facebook have increased revenue for companies. Your boss may only be convinced if there is a tangible bottom line. Be prepared to show your boss how other businesses have financially benefited from having a social media presence. Social media is a whole new way to network, which will connect you to a whole new audience with which you will want to do business.
Start Small and Be Strategic
You do not need to convince your boss that your business needs a presence on every platform. Begin by creating a Facebook or LinkedIn page. It’s important that you have a strategy with your social media marketing: what is your target audience? what is your goal for having social media? Your posts and interactions with your followers should be consistent with the strategy you have created.
Take Advantage of Potentially Being the First on Social Media
Your boss may only be concerned with what your competitors are doing. If none of them are on social media, then your boss may not care to be either. This is when you say that being the first among your competitors on social media will only help you rise above them. And the truth is that if you are the first, you won’t be alone for long. In fact, 23% of marketers established an online presence with blogs and social media in 2013 as opposed to just 9% in 2012.
The benefits greatly outweigh any drawback your boss may come up with. We are just experiencing the tip of the iceberg in terms of social media’s potential for business. If your business still has not invested in marketing through social media, then now is the time to do so before you get caught behind the waves of your competitors ahead of you.