If you want to connect with high quality candidates, then you need to make sure that you are publishing the right type of job ad. The wording and structure of your ad can have a strong impact for the type of people who apply for the job opening. Here are a few things that you can do to increase the effectiveness of your job ad:
1. Keep it Short
There is a fine balance between sharing the necessary details without going overboard with too much information. People don’t want to spend time reading job descriptions that are several pages long. At the same time, it can be a big mistake to keep it too short. A general rule of thumb is to keep it between 400 – 800 words. Cut the fluff, and only include the relevant details.
2. Set the Right First Impression
The job ad will set the tone for the way your company is viewed by potential candidates. Write something that will grab people’s attention and give them a feel for your company culture. If you want to hire high quality people, then you need to make sure that your job posting doesn’t blend in with the rest of the boring posts on the job board.
3. Use Related Keywords
When you are writing a job ad, think of it in the same way as a web page. Adding the right keywords into the content can increase the likelihood that your posting will show up in the search results, which means that you will be able to connect with more people. Make sure that you fill out all of the requested information, and include various keywords that people might be using to find a job in your industry.
4. Add Images
Text-only job ads can be boring, but you can spice it up by adding pictures. These pictures can be posted on social media accounts, and they are an effective way to capture people’s attention. Visual job descriptions can be easier for people to digest, and they make your ad stand out.
5. Use Text Formatting
Remember that many people will be reading the job ad from their tablet or smart phone, which makes it very hard to read through long paragraphs of text. Instead of lengthy paragraphs, use short, concise phrases and bullet points to break up the text. You can also use bold, italics, and different colors of text to draw attention to specific parts of the job ad. The candidate will be scanning through the content, and the use of formatting will ensure that they see the right key phases to encourage them to contact your company.
Are you looking for a tool that makes it easy for you to post your job ads across the internet? Contact AgileHR today to learn about the ways we can help you simplify the recruiting process and increase the effectiveness of your job ads.