Is it possible that you are missing out on potential job candidates, because your job ad is setup in the wrong way? When you learn more about job ad writing, you will see a few major mistakes that are common among the postings. Remember that the goal of the ad is to help applicants see why they want to work for your company, and this is your chance to share the right information about the opportunity.
Here are four major mistakes to avoid:
1. No Formatting
Block text is hard to read, and many applicants skip past long, boring ads. Maximize the visibility of your ad and make the content easy to read by incorporating certain formatting features such as short paragraphs, subheadings, bullet points, bold and italics. These methods will make it easy for the applicant to scan through the job information.
2. Unrealistic Expectations
Of course you want to hire the more qualified applicant for the job, but you will drive a lot of people away by listing unrealistic qualifications in the job ad. If the qualification process is too rigorous, then people won’t make the effort to turn in an application.
3. No Info about Your Company
The job advertisement is your opportunity to share details about your company and entice great talent to apply. In most cases, the candidate is not familiar with your company, which is why it is beneficial to include company information in the job ad posting. Share a few details about your company, and use good copywriting techniques to convey the company culture that they will enjoy.
4. Missing Call to Action
When an applicant reads through the job ad and has interest in applying for the open position, then you need to make it easy for the person to apply. If they read the job ad without finding information about the application process, then they might lose interest and continue looking for something else. Make sure that you are clear about the expectations for the application process, including the contact details and any other applicable information that they need to know before applying.
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